Rebel Rio – Privacy Policy
Effective Date: 20th April 2026
1. Introduction
This Privacy Policy explains how Rebel Rio, operated by Dutch Black LTD, collects, uses, and protects your personal data when you visit or make a purchase from our website (Rebel-Rio.com).
We are committed to protecting your privacy and handling your data transparently and securely.
2. Information We Collect
When you use our website or place an order, we may collect the following information:
2.1 Personal Information
First Name
Last Name
Email Address
Phone Number
Billing Address
Delivery Address
2.2 Order Information
Products purchased
Personalisation details (e.g. names, messages entered into books)
2.3 Technical & Usage Data
IP address
Browser type
Device information
Pages visited and time spent on site
3. How We Use Your Information
We only use your data where necessary. This includes:
Processing and delivering your order
Providing customer support
Communicating order updates
Improving website performance and user experience
Preventing fraud or misuse
We do not sell, rent, or trade your personal data to third parties.
4. Sharing Your Information
We only share your data when it is essential to deliver our services.
4.1 Order Fulfilment (Lulu.com)
To produce and ship your book, we securely share necessary details (such as your name, delivery address, and book content) with our print-on-demand partner, Lulu.com.
This is strictly for order fulfilment purposes only.
4.2 Payment Providers
Payments are processed securely by third-party providers (e.g. Stripe, Klarna, Clearpay). We do not store your full payment details.
4.3 Legal Obligations
We may disclose information if required by law or to protect our legal rights.
5. Website Tracking & Analytics
To improve your experience, we use trusted third-party tools:
5.1 Google Analytics
We use Google Analytics to understand how visitors use our website (e.g. pages visited, time on site). This helps us improve performance and content.
5.2 Smartlook
We use Smartlook to analyse how users interact with the website through anonymised session recordings (e.g. clicks, scrolling, navigation). This helps us improve usability and design.
5.3 Advertising & Tracking Cookies
We may use tracking tools from platforms such as:
Google
Meta (Facebook & Instagram)
X (Twitter)
Bing
These help us measure marketing performance and show relevant content.
6. Cookies
Cookies are small files stored on your device to enhance your browsing experience.
We use cookies to:
Enable core website functionality
Analyse traffic and behaviour
Improve marketing performance
By using our website, you consent to our use of cookies. You can manage or disable cookies in your browser settings.
7. Data Retention
We only keep your personal data for as long as necessary to:
Fulfil your order
Meet legal or tax obligations
Resolve disputes
After this, your data is securely deleted or anonymised.
8. Your Rights (UK GDPR)
Under UK data protection law, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict certain processing
Withdraw consent where applicable
To exercise your rights, please contact us at the email below.
9. Data Security
We take reasonable steps to protect your personal data using secure systems and trusted third-party providers. However, no online transmission is completely secure, and we cannot guarantee absolute security.
10. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those sites.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
12. Contact Us
If you have any questions about this Privacy Policy or your data, please contact: